ZKSync Ecosystem Thrives Amidst Market Downturn

**ZKsync's Prividium platform** is positioning itself as the essential infrastructure for financial institutions preparing for tokenized deposits. The platform addresses a critical market need by enabling: - **Privacy-preserving compliance** on Ethereum - **Selective disclosure capabilities** for regulators - **Complete data control** for enterprises Prividium allows organizations to provide verified information to regulators and partners while protecting sensitive business data and maintaining customer confidentiality. This comes as **tokenized deposits are approaching** and financial institutions need purpose-built solutions that balance regulatory requirements with privacy protection. The platform represents ZKsync's broader mission to make **privacy the default user experience** on-chain, using zero-knowledge technology to prove compliance without exposing user data. [Watch the full TokenizedPod episode](https://www.youtube.com/watch?v=PKn07mLX4rg) [Learn more about Prividium](https://www.zksync.io/prividium)

**RallyOnChain** has launched as the first marketplace connecting content creators with marketers in what they're calling the **InfoFi era**. Key features: - Open and transparent marketplace model - AI-verifiable content and transactions - Built on GenLayer infrastructure - Powered by zkSync's Layer 2 technology The platform aims to create a new category of decentralized finance focused on information and content monetization. By leveraging zkSync's scaling capabilities, RallyOnChain can offer lower transaction costs for creator-marketer interactions. This launch represents another step in zkSync's broader mission to bring traditional finance onchain, following their success with over **$2.1B in institutional private credit** already live on the network.

The **U.S. Government** has begun publishing official economic data directly on blockchain networks through **Chainlink oracles**. **Key developments:** - ZKsync and Optimism are among the first blockchains in the initial cohort - Developers can now access real-time U.S. macroeconomic data for building applications - Enables new use cases like tokenized assets and inflation-linked products This represents a significant shift in government adoption of blockchain technology. The move allows developers to create financial products using verified government data sources. **Impact for builders:** - Access to official economic indicators - Real-time market creation capabilities - Enhanced credibility for DeFi applications The initiative marks a notable change from traditional government skepticism toward crypto to active participation in blockchain infrastructure.

**GRVT has officially launched** as the largest zero-knowledge powered exchange, prioritizing user privacy while delivering institutional-grade trading products. **Key Features:** - Built on zkSync for enhanced security and scalability - Combines centralized exchange performance with decentralized benefits (CeDeFi) - Professional trading tools with CEX-level performance - Full on-chain operations backed by ZK security The exchange represents a significant step forward in **onchain finance infrastructure**, making advanced trading capabilities accessible to all users while maintaining the privacy and security benefits of zero-knowledge technology. GRVT's launch signals growing momentum in the **DeFi space**, particularly for platforms that bridge traditional finance features with decentralized protocols.

Nana Murugesan joins Jeremy Allaire on The Money Movement podcast to explore zero-knowledge (ZK) proofs. The discussion covers: - The necessity of ZK-proofs for Ethereum scaling - ZK-powered applications in privacy and identity - How ZK technology is facilitating institutional adoption of blockchain This episode follows a recent trend of industry leaders discussing ZK technology. Previously, Sandy from Scroll emphasized the importance of developer-friendly tooling to drive real-world adoption of ZK proofs. **Listen to the full episode:** [YouTube Link](https://www.youtube.com/watch?v=oL7NM6chBQM)