zksync Announces Major Milestones and Priorities for 2024

The SEC has announced a **pivotal policy shift** focusing on three key areas: - **Financial privacy** protection - **Data transparency** requirements - **Customer identification** standards This regulatory change creates new opportunities for privacy-focused blockchain solutions. **ZKsync's Response** As a leader in zero-knowledge cryptography, ZKsync is positioning itself to address these new regulatory priorities. The platform's ZK technology offers: - Enhanced privacy without sacrificing compliance - Transparent yet secure data handling - Scalable identity verification solutions The timing aligns with previous support from SEC leaders Paul Atkins and Hester Peirce, who have advocated for regulatory clarity in digital finance. *This development could accelerate adoption of privacy-preserving blockchain technologies in traditional finance.*

**ZKsync's Prividium platform** is positioning itself as the essential infrastructure for financial institutions preparing for tokenized deposits. The platform addresses a critical market need by enabling: - **Privacy-preserving compliance** on Ethereum - **Selective disclosure capabilities** for regulators - **Complete data control** for enterprises Financial institutions can provide verified information to regulators while protecting sensitive business data and maintaining customer confidentiality. This comes as **tokenized deposits are approaching** and traditional financial institutions need purpose-built solutions that balance regulatory requirements with privacy protection. Prividium uses zero-knowledge technology to prove compliance without exposing user data, making it possible to maintain privacy as the default user experience on-chain. [Watch the full podcast episode](https://www.youtube.com/watch?v=PKn07mLX4rg) | [Learn more about Prividium](https://www.zksync.io/prividium)

Nana Murugesan joins Jeremy Allaire on The Money Movement podcast to explore zero-knowledge (ZK) proofs. The discussion covers: - The necessity of ZK-proofs for Ethereum scaling - ZK-powered applications in privacy and identity - How ZK technology is facilitating institutional adoption of blockchain This episode follows a recent trend of industry leaders discussing ZK technology. Previously, Sandy from Scroll emphasized the importance of developer-friendly tooling to drive real-world adoption of ZK proofs. **Listen to the full episode:** [YouTube Link](https://www.youtube.com/watch?v=oL7NM6chBQM)

Despite the broader crypto market experiencing a bearish October, the ZKSync ecosystem is bucking the trend with significant developments: - Continuous shipping of new projects and updates - Strong ecosystem growth, contrasting with general market sentiment - Multiple initiatives launched, represented by letters: R Z I X Q S T C C P G This 'Octobull' for ZKSync highlights the resilience and progress of zkRollup technology on Ethereum Layer 2, even in challenging market conditions. Stay tuned for more updates on ZKSync's ecosystem expansion and its impact on Ethereum scalability.

Alex Gluchowski (@gluk64), founder of zkSync, recently spoke at @crecimientoar about blockchain scaling challenges and ZK technology as the ultimate solution. Key points covered: - ZkSync's product lineup: Lite, Era, and Elastic Chain - The importance of building practical dapps for real-world use - Introduction of FreeFi: An on-chain banking system integrating: - DeFi - Payments - Real-world assets (RWAs) - On-ramps - Last-mile integrations This comprehensive approach aims to address scaling issues while creating a user-friendly ecosystem for mainstream adoption. To learn more about zkSync's vision and FreeFi, check out the full discussion.