Yuga Labs Launches Feels Collectibles on Amazon, Reinvests Revenue into Otherside Marketing
Yuga Labs Launches Feels Collectibles on Amazon, Reinvests Revenue into Otherside Marketing
馃洅 Yuga hits Amazon
Yuga Labs has launched Feels collectibles on Amazon, marking a significant retail expansion for the Otherside ecosystem.
Key Details:
- Feels are now available exclusively through the US Otherside Amazon Brand Store
- Open edition packs priced at $19.99 contain 10 Feels each
- Launch time: 9AM PT
Revenue Strategy: Yuga Labs is reinvesting 100% of revenue from this drop into marketing initiatives designed to attract new audiences to Otherside and support its creator community.
Expansion Plans:
- International Amazon stores will roll out gradually throughout 2026
- Future drops will feature content from the most active Otherside communities
Community Focus: This initiative represents Yuga's commitment to doubling down on community IP, creating new pathways for Otherside creators to reach mainstream audiences through traditional retail channels.
The Amazon partnership bridges web3 gaming with conventional e-commerce, potentially introducing Otherside to consumers unfamiliar with blockchain-based virtual worlds.
Feels go live on Amazon tomorrow at 9AM PT. All open edition packs are $19.99 and include 10 Feels. We鈥檙e doubling down on community IP and will be reinvesting all Yuga revenue from this drop into marketing that brings new audiences to Otherside and its creators.
For now, Feels will only be available via the US Otherside Amazon Brand Store. Additional international stores will roll out gradually throughout the year with more Feels drops from the most active communities on Otherside.
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