Gam3Girl Ventures Invests in Yield Guild Games

**Yield Guild Games** has completed another significant token buyback, this time valued at **$1 million USD**. The buyback was funded using revenues generated from **@LOLLandGame**, demonstrating the guild's strategy of reinvesting gaming profits back into the ecosystem. This follows a previous buyback in August valued at $518k (135 ETH), showing consistent execution of their token economics strategy. - Buyback value: **$1M USD** - Funding source: LOLLand Game revenues - Part of ongoing token buyback program Full transaction details and additional information available at [YGG Play](http://www.yggplay.fun/news/1m-ygg-token-buyback). The move reflects YGG's commitment to creating value for token holders through strategic use of gaming revenue streams.

**YGG becomes Pixelmon TCG's first community partner** with an exclusive tournament now live through September 1. **Key Details:** - $4,500 prize pool for YGG community members - Tournament runs until Sep 1, 2025 - All participants receive gem rebates for Season 1 **How to Join:** - Log in to [pixelmontcg.com](https://pixelmontcg.com) - Input YGG guild code - Start battling other players **Get Started:** - Tournament details: [YGG Community Portal](http://community.yieldguild.io/ref/YGGX) - Download game: [Pixelmon TCG](https://ygg.link/PixelmonTCG-Download) (Android APAC only) This partnership marks YGG's first official community collaboration with Pixelmon TCG for their Season 0 launch.

**YGG Play shifts focus to 'Casual Degens'** - everyday players seeking fun, low-barrier arcade games rather than hardcore Web3 audiences. **Key Strategy Points:** - Target accessibility over complexity - Build sustainable communities around shared activities - Focus on games that unlock everyone's 'inner degen' - Design for housewives and grandmas, not just crypto natives **LOL Land** serves as their first implementation of this casual-first approach. YGG co-founder Gabby describes this as a **'full-circle moment'** - applying hypercasual mobile game principles to Web3 gaming. The strategy aims to create communities that **thrive across market cycles** by focusing on gameplay rather than asset prices.

**Pengu Wonderland** has launched as a collaboration between YGG and Pengu Asia, bringing Asian culture to Web3 gaming through LOL Land's new board game. The game features: - **Iconic Asian landmarks** including Vietnam's Ben Thanh Market, Hong Kong's red junk boats, and Philippines' jeepneys - **Pudgy Penguins NFTs** integrated throughout the gameplay - **Mini-games** and free spins at various locations - **Live gameplay** on Abstract Chain This partnership showcases how Web3 gaming can celebrate regional culture while maintaining engaging gameplay mechanics. The board combines LOL Land's gaming platform with Pudgy Penguins' popular NFT characters in an Asian-themed adventure. The game is currently live at [lol.land](http://www.lol.land) on Abstract Chain.

**YGG co-founder Gabby shared key insights** on Web3 gaming success during Abstract's podcast, drawing from 20 years of industry experience. **Core Strategy: Match Monetization to Game DNA** - Separate personal gaming passion from business decisions - Focus on sustainable monetization models that feel authentic - Gran Turismo 7's forced microtransactions failed while Genshin Impact's natural gacha system generates billions **The "Casual Degen" Market** YGG is targeting players who want quick, enjoyable experiences without 100-hour commitments - games you can play while multitasking. **YGG's Publishing Portfolio** - First success: LOLLand Game - Latest signing: Gigaverse (onchain RPG) - Mission: Build authentic Web3 gaming experiences **Key Takeaway:** Authenticity drives success. The wrong monetization model can kill even AAA games, while the right approach creates billion-dollar franchises. [Read the full interview](https://yieldguild.substack.com/p/know-your-players-know-your-strategy)