Woori Bank Partners with TADA to Drive Green Mobility in Cambodia

A NYC rideshare driver's story reveals the stark reality of current commission structures: a passenger paid $170 for a trip from LaGuardia Airport to White Plains, but the driver received only $70. The remaining $100 went to commissions, fees, and charges. This real-world example highlights the significant gap between what riders pay and what drivers earn in traditional rideshare models. **TADA's Response:** - Launching a **0% commission model** in New York City - Aims to ensure drivers keep more of what passengers pay - Part of the #ParkingLotStory initiative gathering firsthand accounts from drivers The move challenges the established rideshare industry structure where platforms typically take 30-40% or more in fees. By eliminating commissions, TADA positions itself as a driver-first alternative in one of the world's largest rideshare markets.

**Musubi A/R** is launching its waitlist for a mobility real-world asset (RWA) platform. The platform aims to tokenize mobility assets, making them accessible to a broader audience. This represents a shift from conceptual mobility RWA projects to practical implementation. Interested users can join the waitlist at [musubi.fi/musubi-ar](https://musubi.fi/musubi-ar) to get early access when the platform launches. The initiative builds on MVL's existing mobility ecosystem in Southeast Asia, which includes ride-hailing services and electric vehicle infrastructure.

MVL is launching Musubi A/R, a real-world asset (RWA) tokenization platform focused on actual mobility operations rather than theoretical use cases. **What's Being Tokenized:** - Future revenue from vehicle lease contracts - Real operations from MVL's existing mobility ecosystem - Data from 150M+ rides across their network **The Approach:** Musubi A/R targets emerging markets, tokenizing accounts receivable from actual vehicle leases used in ride-hailing services. The platform connects MVL's Southeast Asian mobility operations—including TADA ride-hailing and ONiON Mobility's electric vehicles—with blockchain infrastructure. This represents a shift in RWA strategy: starting with proven business models and existing revenue streams rather than creating new tokenization experiments from scratch. Learn more at [MVL's official channels](https://linktr.ee/mvlchain)

MVL is launching **Musubi**, a new initiative to transform real-world vehicles into verifiable onchain assets. The project aims to bridge physical mobility infrastructure with blockchain technology, focusing on: - Converting tangible vehicles into digital, verifiable assets - Securing real-world mobility value through onchain verification - Leveraging MVL's existing Southeast Asian mobility ecosystem While many projects focus on bringing traditional RWAs onchain, MVL highlights an overlooked opportunity: **billions in existing onchain assets remain underutilized**. Musubi represents MVL's evolution from its ride-hailing service TADA and electric vehicle operations through ONiON Mobility, extending blockchain integration deeper into physical transportation infrastructure.

**MVL's ride-hailing service TADA is expanding to New York City** after surpassing 150 million trips globally. **Key Points:** - TADA positions itself as a driver-empowering alternative to traditional ride-hailing platforms - The expansion follows successful operations in Colorado - The platform emphasizes "driver-first economics" that treats drivers as partners rather than extracting maximum value - NYC launch represents a major test of TADA's Web3-based mobility model in one of the world's largest ride-hailing markets **What This Means:** The move challenges established players by offering a blockchain-based mobility protocol that aims to redistribute value more fairly to drivers. The NYC market will be a significant proving ground for whether Web3 mobility models can compete at scale in major metropolitan areas.