Web3 Infrastructure Growth Requires Different Approach Than Consumer Apps
Web3 Infrastructure Growth Requires Different Approach Than Consumer Apps
🔧 Infrastructure: The Unsexy Truth
Web3 infrastructure growth demands a distinct strategy from B2C applications. Key insights:
- Infrastructure projects should focus on developer adoption, integrations, and on-chain usage rather than user metrics
- Success metrics: track deployed contracts, connected wallets, and transaction volume
- Growth strategy components:
- Technical education
- Real use case demonstrations
- Ecosystem integration (wallets, L2s, explorers)
- Clear problem-solution storytelling
Aylab reports success scaling chains to 10M+ transactions through:
- On-chain retargeting
- Cross-chain user flows
- Wallet-based activation
Infrastructure growth requires a loop-based approach focusing on education, activation, and ecosystem positioning rather than traditional marketing funnels.
Web3 infra isn’t sexy. No filters, no memes, no dopamine loops. Just tooling, chains, and code. That’s why most infra growth fails — it tries to market like B2C apps. Here’s what actually works👇
Aylabs Launches AI-Powered Web3 Advertising Engine
Aylabs introduces a breakthrough in Web3 advertising with their AI-powered ad engine. The platform offers: - Real-time analysis of on-chain wallet data - Automated ad optimization across 500+ applications - Click-through rates reaching up to 12% - Bot-free traffic verification - Direct user acquisition through smart contract integration The system represents a shift from traditional digital advertising platforms like Google and Meta, offering **transparent**, **blockchain-verified** user acquisition. Built on experience from delivering over 50 million on-chain transactions, Aylabs' platform ensures advertisers pay for genuine engagement rather than mere clicks. [Learn more about Web3 advertising solutions](http://aylab.io)
Aylab Scales Cricket-Focused Web3 Game to 10M Downloads
A mobile-first cricket gaming app has achieved significant milestones with Aylab's support: - Reached 10M+ downloads and ranked #1 on DappRadar - Leveraged partnerships with cricket influencers including Shadab Khan - Achieved viral growth through TikTok creators, with videos reaching 500K-1M views - Implemented successful referral systems and in-app gamification - Established full on-chain integration The app now serves as a major funnel for Web3 campaigns and wallet adoption. Success attributed to strategic combination of cricket culture engagement, influencer partnerships, and targeted user acquisition in high-intent regions. [Book a consultation with Aylab](https://i.aylab.io/50523d2db2687939)
Rising Star 2024 Event Highlights Web3 Marketing Challenges
Key takeaways from the Rising Star 2024 event hosted by Xangle: - **Web3 Marketing Evolution**: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources. - **Current Challenges**: * Excessive spending on ineffective campaigns * Poor tracking mechanisms * Misaligned target audience identification - **Solution Focus**: Implementation of first-party data targeting systems to match Web2 marketing standards. The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
Aylab Launches Free Tracking Platform and Reaches TikTok Milestone
Aylab has introduced a free tracking platform to help maximize advertising ROI. The platform offers: - Unlimited tracking - Comprehensive click tracking - Estimated impressions - Live insights Users can access this service at no cost by signing up on https://aylab.io/ and navigating to the UTM Management Section. In other news, Aylab's TikTok account (@cricketflyofficial) has reached a significant milestone of 1.4 million followers. The company credits this achievement to the support of their CricketFly and Gamifly communities. Try out the new tracking platform and share your feedback!