Web3 Goes Mainstream: Hidden Blockchain Integration in Popular Apps
Web3 Goes Mainstream: Hidden Blockchain Integration in Popular Apps
🤫 Your Apps Secret Double Life
A growing trend shows mainstream mobile applications quietly integrating blockchain technology without users needing to understand the underlying mechanics.
- Popular apps now incorporate blockchain features seamlessly
- Users interact with blockchain tech without technical knowledge
- Focus shifts to user experience over technical complexity
This approach marks a significant shift from earlier web3 implementations that required users to understand cryptocurrency wallets and blockchain concepts. The integration happens behind the scenes, prioritizing familiar user interfaces.
Key Insight: This trend could accelerate mainstream blockchain adoption by removing traditional barriers to entry.
It's more common than you think - apps using blockchain under the hood, users on-chain without the burden of learning how it all works, and web3 making its way into your favorite mobile apps.
We picked a couple of our favorite apps that use embedded wallets to showcase how Web3 UX is changing. We've come a long way from "approve every interaction with a signature"! blog.rallyprotocol.com/embedded-walle…
Stripe Acquires Privy: Implications for Wallet Infrastructure
**Key infrastructure acquisitions can significantly impact your wallet stack:** - Onboarding flows may change to align with new owner's priorities - Recovery models could be altered without your input - Data policies might shift to serve acquirer's interests *Why this matters:* When wallet infrastructure components are acquired, you lose control over critical user experience elements. This raises important questions about dependency risks in web3 projects. **Alternative approach:** Consider owning your infrastructure to maintain control over: - User experience - Security protocols - Data management - Long-term stability [Read full analysis](https://blog.rallyprotocol.com/stripe-bought-privy-now-who-owns-your-wallet-stack)
Mobile Developer Toolkit Announcement
A new toolkit has been released for mobile developers seeking complete control over their blockchain applications. - Developers maintain full ownership of onchain experiences - Customizable wallet integration features - Flexible architecture allowing custom implementation - Infrastructure supports gasless transactions The platform emphasizes developer autonomy, providing essential components while allowing complete customization of the implementation stack.
RallyProtocol Introduces Composable Wallet Layer for Enhanced Developer Control
RallyProtocol has launched a new composable wallet layer that prioritizes developer control over convenience. Key features include: - Full ownership of authentication systems - Customizable user experience - Flexible custody solutions - Complete brand control The solution integrates directly into applications, eliminating the need for third-party wallets and simplifying user onboarding. Developers can now build custom wallet stacks tailored to their specific needs. *Learn more about building your stack:* [RallyProtocol Blog](https://blog.rallyprotocol.com/the-composable-wallet-layer)
The Critical Role of Wallet Infrastructure in Web3
**Wallet infrastructure ownership is becoming a crucial consideration in Web3**. Recent events highlight the risks of relying on third-party wallet providers: - Projects building on rented wallet infrastructure face potential service discontinuation - Loss of wallet access can result in permanent asset lockout - Self-custody and infrastructure control are emerging as essential security practices *Key Takeaway*: Organizations should prioritize owning their wallet infrastructure to ensure long-term sustainability and user asset security. [Learn more about wallet infrastructure risks](https://blog.rallyprotocol.com/when-wallets-disappear-the-risk-of-building-on-rented-wallets)