๐ฏ Web3 Ad Spending Shifts from Volume to Quality Targeting
๐ฏ Web3 Ad Spending Shifts from Volume to Quality Targeting
๐ฏ Where $1.4B went wrong

The Problem with 2025 Ad Spending
Web3 projects spent $1.4 billion on advertising in 2025, but most of this budget was inefficiently allocated. Traditional ad platforms couldn't differentiate between crypto experts and beginners, leading to poor targeting and wasted resources.
The 2026 Solution
- Focus shifting from reach volume to reach quality
- ROI now driven by behavioral and in-app data
- Platforms like @TheCryptoApp targeting active crypto users specifically
Key Takeaway
The industry is moving away from impression-based advertising toward wallet-based, on-chain targeting that connects with actual crypto users rather than just generating clicks.
Web3 projects spent $1.4B on ads in 2025, yet most was wasted on platforms that can't tell a crypto expert from a beginner โ Reach volume โ Reach quality. In 2026, the ROI is in behavioral, in-app data โ Platforms like @TheCryptoApp reach active crypto user ๐ Read below โฌ๏ธ
YOM Cloud Gaming Token Launches on TrustSwap Launchpad
**YOM ($YOM) Token Launch Details** YOM, a decentralized cloud gaming infrastructure platform, is launching on the TrustSwap Launchpad with the following specifications: - **Token Ticker**: $YOM - **Launch Date**: March 18th, 2026 - **TGE Date**: March 25th, 2026 - **Raise Amount**: $50,000 - **Initial Market Cap**: $9,975,000 (excluding liquidity) **About YOM** YOM operates as a DePIN (Decentralized Physical Infrastructure Network) for cloud gaming. The platform enables users to stream AAA-quality games instantly without downloads, consoles, or expensive hardware. **Important Note** This launchpad event has no standard refund policy. Refunds will only be issued if there is a delay to the Token Generation Event (TGE).
YOM Launches Decentralized Cloud Gaming Infrastructure Powered by Community GPU Nodes

**YOM is launching the first decentralized cloud gaming infrastructure (DePIN)** that enables AAA-quality games to stream instantly on any device without downloads, consoles, or specialized hardware. **Key Features:** - Powered by community-run GPU nodes - High performance with low latency - Accessible on any device - No hardware barriers for gamers **Timeline:** - Launch: March 18th - Token Generation Event (TGE): March 25th The platform aims to democratize access to high-quality gaming by leveraging a decentralized network of GPUs contributed by the community, removing traditional barriers to entry for gamers.
Institutional Crypto ETF Inflows Signal Structural Market Shift

**Institutional Confidence Grows Despite Market Volatility** Crypto spot ETFs across Bitcoin, Ethereum, Solana, and XRP continue to see steady inflows even as broader markets remain cautious. This trend marks a significant structural shift in how institutions view digital assets. **Key Developments:** - Institutions are treating crypto as a maturing asset class rather than speculative instruments - Focus has shifted to verifiable scarcity and on-chain transparency - Spot Ethereum ETF inflows recently hit a six-week high - Analysts note a structural rotation as institutions broaden crypto exposure **What This Means:** The sustained inflows demonstrate that professional investors are not deterred by crypto's characteristic volatility. Instead, they're positioning for long-term value in systems that deliver trust at scale. This institutional behavior suggests the market is moving beyond momentum-driven trading toward fundamental value assessment. The emphasis on on-chain transparency and verifiable scarcity aligns with growing demand for accountability in crypto projects.
YOM Launches Decentralized Cloud Gaming Network Using Community GPU Power

**YOM** is launching the first decentralized cloud gaming infrastructure on **November 27 at 5 PM UTC**. The platform transforms idle GPU power into a global, low-latency edge network that enables: - **Instant streaming** of AAA gaming titles - **High performance** gaming without hardware barriers - **Community-powered** decentralized infrastructure YOM's DePIN (Decentralized Physical Infrastructure Network) model allows users to contribute their unused GPU resources to create a distributed gaming network. The project is launching through the **TrustSwap Launchpad**, providing additional security and transparency for the community.
Pascal Clearing Launchpad Goes Live on TrustSwap

**Pascal Clearing's $PASC token launchpad is now live** on TrustSwap, targeting a $150K raise ahead of its September 9 Token Generation Event (TGE). **Key Details:** - Applications open until September 8 - 24-hour refund policy if token price falls below TGE price - Guaranteed allocations for $SWAP token stakers - Pascal operates as a clearing layer for on-chain derivatives **What Pascal Offers:** - Capital-efficient trading infrastructure - Modular settlement system - Institutional-grade risk controls The project aims to improve derivatives trading on blockchain networks through its specialized clearing technology. [Apply now](https://dashboard.trustswap.org/app/launchpads) before the September 8 deadline.