The Last-Minute Mascot Switch That Defined VeeFriends
The Last-Minute Mascot Switch That Defined VeeFriends
🐱 The Mascot That Almost Wasn't
Just two days before VeeFriends' launch in May 2021, Gary Vaynerchuk made a pivotal decision to change the brand's mascot from Capable Caterpillar to Very, Very, Very, Very, Lucky Black Cat.
The black cat was chosen to represent misunderstood potential and challenge traditional superstitions. Its design includes a subtle NJ reference in its legs and tail, honoring Gary's New Jersey roots.
Key aspects of the mascot:
- Represents duality and balance
- Symbolizes turning perceived negatives into positives
- Embodies the philosophy that luck is a mindset, not chance
This last-minute change aligned perfectly with VeeFriends' core mission of embracing contradictions and finding opportunity in challenges.
VeeFriends Brings Exclusive Collectibles and Live Breaks to Fanatics Fest NYC
VeeFriends is setting up at Fanatics Fest 2026 at the Javits Center from July 16-19, offering collectors three locations to explore products and experiences. **What's Available:** - 2026 Topps Chrome VeeFriends and Sapphire Edition - Graded comic books, mini figurines, raw cards, and slabs - Giveaways and community activations - Fanatics Collect Card Combine for beginners **Exclusive Sapphire Edition Opportunity:** Attendees can enter geo-gated EQL draws for a chance to purchase Sapphire Edition boxes at $150 each. Two entry windows: Friday July 17 and Saturday July 18, both at 11am ET at Booth #359. Each box contains 8 packs with 4 numbered Sapphire parallels. **Find VeeFriends at:** - Booth #359 (Level 3) - Dealer Table #2144 (Level 3) - Card Combine (Level 1) Can't attend? Watch livestreams at [veefriends.com/live](http://veefriends.com/live) for behind-the-scenes content throughout the weekend.
VeeFriends TCG Championship Final Qualifiers Set for July
VeeFriends announces the last two qualifier tournaments for its 2026 TCG Championship, taking place at San Diego Comic-Con (July 25) and The National in Rosemont, IL (July 31). **Key Details:** - Top 64 players on the leaderboard will compete in NYC this October - First place winners receive $1,000 store credit, custom 1/1 artwork, and exclusive t-shirt - Registration opens next week through the VeeFriends Play Network - Events are for registered participants only **San Diego Comic-Con Qualifier:** - July 25, 4:00-9:00 PM PT - Registration deadline: July 24 **The National Qualifier:** - July 31, 5:00-10:00 PM CT - Registration deadline: July 30 Interested players can sign up for updates at [veefriends.com/forms/tcg-interest](https://veefriends.com/forms/tcg-interest). The championship will introduce a last-chance entry system for remaining spots closer to the October event.
VeeFriends Topps Chrome Features Digital Creator Trading Cards
**VeeFriends launches Content Condor insert set in 2026 Topps Chrome** The new trading card collection features prominent digital creators including: - **MrBeast** - YouTube's most-subscribed individual creator - **Gary Vaynerchuk** - Entrepreneur and VeeFriends founder - **Mel Robbins** - Author and personal development expert - **Jake Paul** - Social media star turned boxer - **Livvy Dunne** - NCAA gymnast and content creator The set includes two parts: base cards with autograph variants, and autograph-only cards. Autographed versions are rare, appearing in approximately 1 out of 1,403 hobby box packs. **Card rarities range from:** - Base Refractor to SuperFractor 1/1 - Autograph parallels limited to /5 and 1/1 The insert connects to VeeFriends' Content Condor character, which represents storytelling and content creation. Cards are available through live breaks on [Whatnot](https://www.whatnot.com), [Fanatics Live](https://www.fanatics.live/home), and [eBay Live](https://www.ebay.com/ebaylive).
🎬 VeeFriends Chrome Streams This Weekend
**VeeFriends Chrome 2026 is live, and the community is breaking boxes across multiple platforms.** The first weekend features 12+ live streams on Whatnot, Fanatics Live, and TikTok. Breakers are opening cases and offering character-specific spots—so collectors can buy into their favorite character and receive all cards pulled for that spot. **Notable streams include:** - Midwest Cards: 10-case break (192 boxes total) - BreakingCo: Pick-your-character format - Wildzone Breaks: Known for pulling last year's Entrepreneur Elf SuperFractor 1/1 - BargainHuntersBreaks: Hosted by Rene from *Storage Wars* Additionally, 10+ channels are streaming on [Fanatics Live](https://www.fanatics.live/explore?value=veefriends&type=Shows). Whether you're buying in, watching with family, or learning the set, the community is showing up in a big way.
VeeFriends Opens Three Consecutive Lava Variant Burn Windows for Comic Books 24-26
VeeFriends has announced burn windows for three consecutive Lava Variant comic books following the successful debut of variant #23, which saw 868 burns. **Key Details:** - **Lava Variant #24**: June 11-16, burn any one BOOK GAMES token - **Lava Variant #25**: June 18-23, burn requirements TBA June 16 - **Lava Variant #26**: June 25-30, burn requirements TBA June 23 Each window is open for five days only. Lava Variants are made-to-order physical comic books with alternate covers, available exclusively through [Burn Island](https://veefriends.com/burn-island). The print run is determined entirely by the number of tokens burned during each window. **How it works:** - Visit [veefriends.com/burn-island](https://veefriends.com/burn-island) during the active window - Hold BOOK GAMES tokens in your VeeFriends Wallet - Burn the required tokens (each burn = one variant) - Receive your made-to-order physical comic after the window closes BOOK GAMES tokens can be purchased on [Rarible](https://rarible.com/ethereum/collections/0xac98d8d1bb27a94e79fbf49198210240688bb1ed) using ETH on Base or fiat. Once a burn window closes, that specific variant will not be available again.