Shelby American Partners with Virtua and Vanar for Roblox Integration

Shelby American has partnered with Virtua and Vanar Chain to launch Shelbyverse in Roblox's Car Dealership Tycoon.​ The collaboration brings iconic Shelby vehicles to millions of players who can now:

• Drive and customize virtual Shelby Cobras and Mustangs
• Connect with other car enthusiasts
• Collect exclusive digital and physical merchandise

The integration leverages Vanar Chain's blockchain infrastructure and Virtua's gaming expertise to create an immersive brand experience.​ This marks a significant step in bringing traditional automotive brands into digital gaming spaces.​