Prediction Markets Launch Free Grocery Initiatives in NYC

🛒 Free groceries

By OpenSea
Feb 9, 2026, 3:16 PM
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Photo by OpenSea

Kalshi and Polymarket have launched competing grocery giveaway campaigns in New York City this week, marking an unusual marketing push by prediction market platforms.​

Key developments:

  • Both platforms ran free grocery store promotions in NYC
  • Polymarket donated $1 million to Food Bank for NYC
  • Polymarket plans additional pop-up events later this month

The initiatives represent a shift toward community-focused marketing by prediction market platforms, moving beyond traditional digital advertising to physical retail experiences and charitable contributions.​

Sources
Replying to @opensea

🛒 Prediction markets go grocery shopping @Kalshi and @Polymarket both ran free grocery giveaways in NYC this week. Polymarket also donated $1M to Food Bank for NYC and has a pop-up planned for later this month. x.com/Polymarket/sta…

Polymarket
Polymarket
@Polymarket

After months of planning, we're excited to announce 'The Polymarket' is coming to New York City. New York's first free grocery store. We signed the lease. And we donated $1 million to Food Bank For NYC — an organization that changes how our city responds to hunger. 🧵

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