Polymarket has secured a major partnership as the official prediction market of the UFC, marking a significant milestone for decentralized betting platforms.
Key developments:
- UFC partnership brings mainstream sports exposure to onchain prediction markets
- Platform powered by Polygon blockchain for fast, low-cost transactions
- Builds on recent Google search integration announcement
This partnership represents growing institutional adoption of decentralized prediction markets in traditional sports entertainment. With UFC's massive global audience, Polymarket gains unprecedented mainstream visibility.
The timing aligns with Polymarket's broader expansion strategy, including upcoming Google search integration that will expose odds to 8.5M daily searches.
Why it matters: Traditional sports partnerships validate prediction markets as legitimate alternatives to conventional betting platforms, potentially accelerating mainstream crypto adoption.
The best odds are onchain. Polymarket is now the official prediction market of the UFC. Powered by @0xPolygon.
AAAAAND NEW… Official Exclusive Prediction Market of the UFC & TKO. POLYMARKET
Polymarkets > media @Polymarket calls outcomes before headlines, every time.
Polymarket odds will soon be available in Google search and finance. With over 8.5M searches a day, distribution is baked in. Polymarket everywhere, powered by Polygon.
Polymarket x Google We're excited to announce Polymarket odds will be integrated into Google. Coming soon.
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