PlutusSwap Web2 (EEA BETA) Launch

**Plutus has expanded PlutusSwap availability** to all subscription plans, marking a significant platform upgrade. The crypto rewards platform previously restricted certain features to higher-tier subscriptions. This change democratizes access to their swap functionality across their entire user base. **Key changes include:** - PlutusSwap now available on all plans - Enhanced benefits for existing subscribers - Streamlined access to trading features This follows earlier 2025 upgrades that eliminated emission restrictions and payout limitations. The company appears focused on simplifying their reward structure and expanding feature accessibility. Users can review the full details of their updated benefits through the [help documentation](http://plutus.it/help/plutusswap-available-on-all-subscription-plans).

**Plutus has officially launched its PLUS on-chain payout system** built on Base network. The platform now offers **on-chain utility** for PLUS token holders, marking a significant step in their blockchain integration. Key features include: - Direct on-chain payouts for users - Built on Base for lower fees and faster transactions - Beta phase currently active with helpdesk support This launch follows months of development since the initial "Wen Payouts" announcement in August, when Plutus first revealed their plans for **ESMA-secured on-chain utility**. Users can access the [helpdesk guide](http://plutus.it/help/plus-beta-on-chain-payouts-helpdesk-guide) for setup instructions and troubleshooting. *Ready to experience on-chain rewards? Check out the beta program today.*

A new platform called **PLU.S.A** has launched, appearing to be a play on "USA" branding. The site is accessible at plutus.it/usa. - The launch follows previous "Made in America" messaging from January - Connected to earlier Polymarket USA developments from September - Limited details available about the platform's specific purpose or functionality The timing and branding suggest this could be related to **American-focused crypto or prediction market services**, building on the Polymarket foundation.

**Plutus strengthens leadership team** with three new board appointments focused on driving international expansion. The fintech company announced the addition of new regional directors to support its global growth strategy. This follows previous board expansions, including the appointment of fintech veteran Perry Blacher earlier this year. - Three new leaders join the board - Focus on international market expansion - Part of ongoing leadership strengthening initiative The appointments signal Plutus's commitment to scaling operations beyond current markets and building stronger regional presence. [Read full announcement](https://www.plutus.it/blog/board-expansion-new-regional-director-appointment)

Over 200 new brands have officially launched across European Union markets, expanding consumer choice and shopping options. This follows the recent rollout of 40+ brands in the UK market, showing continued expansion across European regions. Key highlights: - **200+ brands** now live across EU territories - Builds on previous UK launch of 40+ brands - Represents significant market expansion for European consumers The launch provides EU customers with access to a broader range of products and services, following successful deployment in the UK market.