Penn State Rewards fan engagement platform launches
Penn State Rewards, built by Uptop, launches August 24 as a fan engagement platform for Penn State athletics on Avalanche. Fans earn points for attending games and spending at Penn State facilities and partners like Dunkin', GIANT, and Jersey Mike's, redeemable for merch, memorabilia, tickets, and experiences.
Sources
- A new playbook for the business of college athletics. Penn State Rewards brings fan engagement across @GoPSUsports into one platform, creating new ways for the department to understand its audience and for sponsors to participate in that relationship. Built by @uptop_xyz. https://t.co/gPy10IJZbPx.com ↗
- More info: https://t.co/4dpFJ5ZznB Quoting @uptop_xyz: Penn State Rewards launches August 24. @GoPSUsports fans earn points for going to games and for spending at Penn State facilities and partners like Dunkin', GIANT, and Jersey Mike's. Redeem for merch, memorabilia, tickets, and experiences. https://t.co/05y8ocl44n Replying to their earlier post: A new playbook for the business of college athletics. Penn State Rewards brings fan engagement across @GoPSUsports into one platform, creating new ways for the department to understand its audience a…x.com ↗