🎮 MapleStory Universe Transforms Fans Into IP Co-Creators Through Web3 Ownership

🎮 Fans Become Owners

By Maplestory Universe
Sep 25, 2025, 2:22 PM
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MapleStory Universe is pioneering a new approach to fandom in Web3, where fans become co-authors rather than passive followers.​

At UDC 2025 Seoul, hosted by Upbit, the project outlined how Web3 transforms traditional fan relationships:

  • Fans transition from consumers to stakeholders
  • Community creations can surpass official content
  • Players don't just engage - they own, build, and shape the IP

This represents a fundamental shift in how gaming franchises operate.​ Instead of top-down content creation, MapleStory Universe embraces collaborative IP development where fan contributions become integral to the brand's evolution.​

The approach suggests Web3 gaming's potential to create more sustainable, community-driven ecosystems where player investment goes beyond time and money to include creative ownership.​

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