Intention Markets and the Evolution of Economic Decision Making

馃 AI Knows What You Want

By MERGE VV
Apr 24, 2025, 2:20 PM
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The intention economy represents a significant shift in how markets operate, moving from seller-driven to buyer-focused systems.​ Here's what's happening:

  • Origin Trail and GS1 are pioneering the implementation of intention markets
  • Personal knowledge graphs are being utilized to power AI agents
  • This enables more autonomous and values-aligned market decisions

The system allows buyers to express their intentions and values, letting AI agents make smarter purchasing decisions on their behalf.​ This marks a fundamental shift from traditional market models where sellers push products to consumers.​

Learn more at the GS1 Global Forum 2025

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