Imaginary Ones Partners with TN7 for Entertainment Multiverse Expansion

Imaginary Ones founders Greg Poon and Yumiko Kayahara appeared on a live podcast at SPH Media to discuss the studio's evolution and future plans. **Key Topics Covered:** - Origin story and development of the Imaginary Ones brand - Merchandise partnerships with established IPs including Peppa Pig and My Little Pony - Cultural product lines such as dumpling plushies - Introduction of Bubio, their new AI initiative The conversation provided insight into how the Singapore-based creative studio bridges traditional brand collaborations with emerging technology ventures. [Watch the full podcast](https://youtu.be/VoV6bs6nMaU?si=AKd007WtH_zf2MVZ)

**Imaginary Ones plushies are making their way into traditional cultural spaces.** The project's Dumpling Darlings keychain plushies are now available at Hong Kong International Airport and West Kowloon Station, timed with the Tuen Ng Festival (Dragon Boat Festival). **Key developments:** - Featured by [Marketing Interactive](https://www.marketing-interactive.com/can-dumpling-plushies-get-gen-z-into-heritage-shops) for bringing Gen Z into heritage shops - Part of IO's Heritage Series initiative - Focuses on connecting people to cultural stories and traditions The move represents a physical expansion beyond digital collectibles, positioning NFT-related merchandise in mainstream retail locations during traditional festivals.

Bubio has launched the **Web3 Webtoon Challenge** focused on creating a safer Web3 environment. **Key Details:** - Exclusive to MetaMask users who receive free Soul Seeds - Participants create webtoons using Imaginary Ones characters - Bubbles serve as symbols of protection in storytelling - $1,000 prize pool for top creators **How to Participate:** - Log into MetaMask - Navigate to the Rewards section - View benefits and participation steps Soul Seeds are Bubio's core platform item, enabling users to unlock and support AI characters. Collectors earn rewards as characters gain popularity. New users joining the waitlist receive 3 Soul Seeds as a welcome gift. The initiative is powered by @themiracle_io and @Bubioai, combining creative storytelling with Web3 technology.

Imaginary Ones has collaborated with AI artist @timikareem to create their genesis story using @BubioAI technology. This marks the project's first venture into longer-form AI storytelling. The team describes this as an exploration of what's possible when combining their core value of imagination with AI filmmaking tools. The announcement poses a question to their community about interest in AI-generated films. This follows their March 2025 partnership with Kindred_AI focused on IP-driven AI narratives and interactive storytelling.

The My Little Pony x Imaginary Ones collaboration has expanded to Hong Kong, with plushies now available at major transit locations. **Key Locations:** - Hong Kong International Airport - Kowloon High-Speed Rail Station This follows the February global launch, which included retail availability at Gardens by the Bay (Floral Fantasy) and Marina Square Shopping Centre. The plushies can also be purchased online at [shop.imaginaryones.com](https://shop.imaginaryones.com/)