
The ongoing saga of 'How it started vs. How it's going' continues to unfold in the web3 space. This popular meme format compares initial expectations or beginnings with current realities, often highlighting unexpected outcomes or significant progress.
- The trend reflects the rapid evolution and sometimes unpredictable nature of blockchain projects and crypto markets.
- It serves as a reminder of the dynamic and fast-paced environment in the web3 world.
- Community members are encouraged to share their own 'How it started vs. How it's going' stories.
Stay tuned for more updates on this evolving narrative in the crypto sphere.
How it started vs. How it's going.
PENGU Token Expands Exchange Presence

The $PENGU token continues its exchange expansion with a new listing on CoinList, following its earlier launch on Coinbase in February 2025. - Now tradable on CoinList as of June 19, 2025 - Previously listed on Coinbase (February 13, 2025) - Expands trading accessibility across major exchanges *Note: Check individual exchange requirements and availability in your region before trading.*
Pudgy Penguins Achieves Massive Retail Distribution Through Walmart Partnership

Pudgy Penguins has significantly expanded its retail presence through strategic partnerships with major retailers: - **Walmart Partnership**: Secured placement in over 2,000 stores nationwide - **Market Coverage**: 90% of Americans now live within 10 miles of a store selling Pudgy Penguin toys - **Product Line**: Plush collectibles positioned alongside established toy brands - **Multi-Retailer Strategy**: Additional distribution through 2,000 Walgreens locations This expansion marks a significant milestone in bringing Web3 brands into mainstream retail channels.
Pudgy Penguins Book Hits Major Retail Channels

Pudgy Penguins announces their upcoming children's book *The Worst Birthday Present Ever* is now available for pre-order at major retailers including Target, Walmart, and Barnes & Noble. The book, published in partnership with Random House Kids (the world's largest children's book publisher), represents a significant milestone in bringing web3 culture to mainstream family entertainment. Pre-orders available at [Penguin Random House](http://penguinrandomhouse.com/books/807250/pudgy-penguins-worst-birthday-gift-ever-by-michael-leviton-illustrated-by-kuma-labs-and-pudgy-penguins/)
Pengu Announces Istanbul BlockWk Opening Event

Pengu is set to host the official opening event of BlockDownConf during Istanbul BlockWk on June 26th, 2025. The event marks a significant milestone as the world's first AI-agent-led music festival. - Live music and art performances - All-night afterparty included - Limited space available Previously, Pengu hosted successful events in Dubai during Token2049, including game nights and networking sessions at the Arts_DAO clubhouse. [RSVP for the Istanbul event](https://lu.ma/dsxs51j8)
Pudgy Penguins Partners with Lufthansa Miles & More Program

Pudgy Penguins announces integration with Europe's largest frequent flyer program, Lufthansa's Miles & More. Key features: - Earn miles for purchases made with fiat or $PENGU on Pudgy Shop - Miles redeemable with 300+ partners for flights and experiences - Simple 4-step setup process How to participate: 1. Register for Miles & More at [miles-and-more.com](https://www.miles-and-more.com/de/en/member.html) 2. Create account on [Pudgy Shop](http://shop.pudgypenguins.com) 3. Link accounts via Miles & More popup 4. Start earning miles with every purchase