
The 2026 Art Basel and UBS Global Art Market Report reveals a significant shift in collecting behavior among high-net-worth individuals.
Key findings:
- 51% of surveyed high-net-worth collectors purchased digital art in 2025
- Digital, film, and video art now represents 3% of global art sales, tripling from 1% in 2024
- The category has moved from niche to mainstream in institutional collecting
This data confirms digital art's transition from experimental medium to established market segment, with major auction houses and collectors treating it with the same seriousness as traditional forms.
📊 Digital art keeps growing The 2026 @ArtBasel and UBS Global Art Market Report found that 51% of high-net-worth collectors surveyed purchased digital art in 2025. Digital, film, and video art reached 3% of global sales, up from 1% in 2024. x.com/ArtBasel/statu…
📈 Now available for download: The Art Basel and UBS Global Art Market Report 2026 by Arts Economics. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The report’s tenth edition presents a comprehensive macroeconomic analysis of the global art market benchmark in 2025. Read on for an examination of the
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