Google's Incognito Mode Exposed: Billions of User Records Deleted After Lawsuit

🕵️ Google's Incognito Lie

By Decentr
Nov 20, 2025, 3:32 PM
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Google's "private" browsing wasn't private at all.​ A lawsuit revealed the tech giant tracked users even in Incognito mode, collecting billions of records from 2016-2020.​

Key developments:

  • Google agreed to delete or de-identify collected Incognito data
  • Settlement exposes gap between privacy promises and reality
  • Users discovered their "private" browsing was being monitored

The bigger picture: This case highlights fundamental issues with current privacy models.​ As one expert noted, "Privacy you can revoke isn't privacy at all.​"

Web3 solutions are emerging that embed privacy directly into protocols rather than relying on corporate promises.​ These systems aim to make privacy a default feature rather than a revocable setting.​

What this means: The settlement serves as a wake-up call that users need verifiable privacy protections, not just assurances that can be quietly ignored.​

Read the full analysis

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