G61 CEO Judges Pre-TGE Demo Day Focused on Real Traction Over Pitch Polish

An undisclosed crypto project faced near-collapse following a weak token generation event (TGE) and failed influencer marketing strategy. The situation included: - Cautious market sentiment - Declining liquidity - Eroding investor confidence - Community exodus The turnaround achieved: **1. Trading volume recovery** - from declining to significant growth **2. Sentiment shift** - negative to bullish positioning **3. Exchange concentration** - BitGet captured 80% of trading activity **4. Delisting prevention** - project maintained exchange listings This case reflects broader market challenges. Data from 2024 shows 80% of new token listings ended negative across major exchanges, with median price drops of 40-70% post-TGE. Only 11% of airdropped tokens remained positive after 90 days. The recovery strategy and detailed mechanics are available through the project's [Telegram case study channel](https://t.me/web3agency_gagarin/46?single).

**GameFi Alpha Vol.2 AMA** scheduled for February 4th at 12:00 UTC addresses critical issues in blockchain gaming. **Panel Discussion Topics:** - Why GameFi projects consistently fail - Effective marketing strategies for actual gamers - Triumph Games ecosystem breakdown - GameFi's evolution trajectory in 2026 **Featured Speakers:** - Artem Finko (Gagarin BD) - Daniil Kozin (EasyMM) - Matthew Nagy (Triumph Games) This follows a January 30th session where Finko discussed how most GameFi projects misunderstand their audience, using Sands of Avalon as a case study for different approaches. [Join the discussion](https://x.com/EasyMM_official/status/2018681515824365969?s=20) and submit questions.

**G61 Marketing Agency** has launched a unified visibility platform combining three tools for Web3 holiday campaigns: - **LLM Fast Push** - Content acceleration tool - **G61 MediaHub** - Media distribution platform - **TaskOn Superhub** - Community engagement system The integrated platform targets the **December marketing window** when most crypto projects reduce activity. G61's strategy capitalizes on reduced competition during holidays to maximize visibility. **Key features:** - Coordinated two-week marketing pushes - Cross-partner support network - Daily reach optimization - Momentum building into 2026 The agency positions this as their **Holiday Fest** initiative, designed to help Web3 projects stand out during the typically quiet December period. [Read the full breakdown](https://paragraph.com/@g61-marketing-agency/three-tools-that-will-win-you-christmas-in-web3)

**G61 Media Hub** explains their approach to creating sustained project visibility beyond simple metrics. **Multi-Channel Amplification** - Creates coordinated touchpoints across email, social media, AMAs, TaskOn, and partner networks - Each channel drives traffic to the next, creating omnipresence rather than isolated promotion **Strategic Narrative Building** - Focuses on **context over announcements** - Shapes storylines that explain relevance and guide user actions - Builds audience flow between platforms systematically **Coordinated Distribution** - Connects investor, trader, and community audiences in unified campaigns - Emphasizes **presence and recognition** over temporary activity - Aims for visibility that survives market fluctuations G61 positions itself as providing comprehensive ecosystem support for crypto projects seeking lasting market presence.

**IVPAY** has launched its **first perpetual futures trading pair**, marking a significant milestone in the platform's exchange expansion strategy. **XFounders Camp** released a new documentary series featuring seven founder stories from Bali and El Salvador, with episodes dropping bi-weekly. **Medici Expert** continues providing global fund and compliance advisory services across multiple jurisdictions including Panama PIF, VARA, FSRA, FCA, banking, and AML. **GAGARIN World** announced their holiday season campaign is officially underway, featuring: - Cross-partner activations - Surprise drops - Q4 campaign initiatives [Read full updates](https://mirror.xyz/0x4AD9711F040B51275A3b304e72CB9a55D5b4B95c/7OsQnDgrUOJ9BMSOFRV4eDw-2sP-7vJgd0BJ0tUVAB4)