FIFA Rivals Launches with Adidas Partnership, Bringing Web3 Gaming Mainstream

⚽ Adidas Kicks Into Web3

By Nakamoto Games
Jun 12, 2025, 2:32 PM
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FIFA Rivals announces a groundbreaking partnership with Adidas, introducing licensed digital assets into their Web2/Web3 hybrid game.​ The collaboration will feature authentic digital kits, jerseys, and boots.​

Key developments:

  • FIFA and Adidas embrace crypto-enabled gaming
  • Digital ownership validated through mainstream brand adoption
  • Token-backed gameplay transitioning from niche to mass market

The game, developed by Mythical Games, will launch in 2025, allowing players to build teams, compete in real-time matches, and earn blockchain-backed rewards.​ This follows the successful model of NFL Rivals.​

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