ENS 7th Anniversary Celebration

ENS announced two new applications launching with ENSv2: **ENS App** - Streamlined name registration and identity management for everyday users **ENS Explorer** - Advanced ownership tools and precise controls for ecosystem builders The launch represents ENS's evolution from simple wallet address replacement to comprehensive **web3 identity infrastructure**. Both apps will debut alongside ENSv2, with in-person user testing scheduled at Devconnect in Buenos Aires. Users interested in participating can sign up through the announcement blog. This development reinforces ENS's position as a **UX-focused protocol** that connects wallets, users, and applications through human-readable names.

The Ethereum Name Service (ENS) app has expanded its language support to include Spanish, marking a significant step in global accessibility. This update follows Uniswap's recent multilingual expansion, which now supports seven languages and 18+ currencies. Key updates: - Full Spanish language interface - Available for immediate download - Part of broader Web3 localization efforts Users can access the Spanish version through the standard ENS app interface.

At the recent frENSday event, two significant developments emerged: - Vitalik Buterin emphasized ENS's role as fundamental infrastructure rather than just an application - PayPal/Venmo representative revealed plans for ENS integration, connecting .eth names with traditional payment addresses This follows PayPal and Venmo's official integration of ENS earlier this year, which brought ENS capabilities to millions of users. The ecosystem has grown to include over 11 million cb.id registrations. *Want to learn more about frENSday?* Visit their website for event details and ticket information.

Ubisoft is taking a significant step in gaming identity management with its Captain Laserhawk Universe. The game will move away from traditional usernames and gamertags, instead implementing blockchain-based player identities. - Players will have verifiable onchain identities - Integration marks shift from anonymous gaming handles - Part of broader NFT initiative for Captain Laserhawk shooter This approach aims to create more authentic player experiences and ownership within the game ecosystem.

**Key ENS Ecosystem Updates:** - Google officially integrated ENS, allowing direct .eth name searches and balance checks in Google Search - ENS Radio featured @ArianeeProject, discussing tokenized digital product passports - Over 450,000 Basenames now registered - $5,000 offered for ENS-based projects at @ETHRome hackathon - @EFDevcon's website fully decentralized using Swarm and ENS - @ENS_DAO shared weekly roundup and Newsletter #71 **Get involved:** Check out the latest developments and stay tuned for more updates from the ENS ecosystem!