Emmy Gets Physical: NFC-Powered Collectibles Coming from Marvel's Merch Team

馃巵 Emmy goes IRL

By Magic Eden
Feb 6, 2026, 2:26 PM
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Magic Eden's Emmy mascot is getting a physical merchandise line through a partnership with 223 World, the team behind collectibles for Marvel, Disney, and Coca-Cola.​

What's Coming:

  • Physical blind box collectibles featuring Emmy characters
  • NFC-powered technology integration
  • Connected to Magic Eden's ecosystem
  • First reveal: EM PEPE character design
  • Additional characters remain under wraps

The blind boxes represent a bridge between digital NFT culture and physical collectibles, leveraging 223 World's experience with major entertainment brands to bring Emmy into the real world.​

Sources
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