DeFi TVL Hits Record $292B as Web3 Activity Shifts Focus

**US gaming market reached $4.89B in October 2025** (+3% YoY), driven by major hardware and franchise disruptions. **Hardware surge leads growth:** - Sales jumped 36% with Nintendo Switch 2 and ASUS ROG Xbox Ally - Switch 2 outpacing PlayStation 4 launch numbers - Older generation console sales slowing **Historic shooter shake-up:** - **Battlefield 6 now #1 game of 2025** - Successfully challenging Call of Duty's 20-year market dominance **Other key metrics:** - Mobile revenue up 10% - Subscription spending grew 9% - Strong Q4 start demonstrates new hardware and hit franchises remain primary market drivers The results highlight how fresh hardware launches and breakthrough titles can reshape established gaming hierarchies.

**Pudgy Penguins** has partnered with **DreamWorks** for a Kung Fu Panda collaboration, marking another major step into mainstream entertainment. **Key Milestones:** - Partnership brings Pudgy into Hollywood's spotlight - **Pudgy Party** mobile game hit **1M+ downloads** in under a month - Brand has expanded from NFTs to toys, games, and entertainment **Mainstream Breakthrough:** What started as digital collectibles is now a full entertainment brand reaching audiences far beyond Web3. The success demonstrates how blockchain-born IP can compete with traditional media properties. **Industry Impact:** This collaboration signals that Web3 brands are no longer confined to crypto circles - they're becoming legitimate entertainment franchises capable of mass adoption.

Gamestarter has announced its integration into the Co-Connect network, marking a significant expansion of its Web3 gaming ecosystem partnerships. This follows their recent collaboration with Point Hub, the first Web3 points aggregator. - Strategic positioning alongside established Web3 entities - Focus on expanding gaming ecosystem partnerships - Building on previous Point Hub collaboration for points aggregation The move strengthens Gamestarter's position in blockchain gaming infrastructure, particularly in areas of: - NFT marketplace development - Gaming asset liquidity - Portfolio management tools *More partnership announcements expected in coming months*

Gamestarter has formed a strategic alliance with OpenLoot, a Web3 platform by Big Time Studios. The partnership focuses on: - Cross-marketing campaigns and community initiatives - Co-branded campaigns with user incentives - Backend integrations for improved scalability - Enhanced platform utility and visibility OpenLoot, a leading web3 gaming infrastructure provider, has facilitated thousands of marketplace transactions. This collaboration aims to strengthen both ecosystems while advancing blockchain gaming technology. Learn more: [Partnership Details](https://gamestarter.com/en/blog/gamestarter-open-loot)