Four new top-level domains (TLDs) are being developed with purpose-driven partners, all planning to apply to ICANN:
- .anime with Kintsugi
- .brave with Brave browser
- .her with CreateHerFest
- .hub with Hub Culture
These culture-native domains reflect a shift in how online identity is being structured. As digital culture moves online-first, domains are becoming anchors for:
- Discovery: Where creators are found
- Community: Where people gather
- Identity: What a name represents across the web
The initiative represents a move toward more specialized, community-focused domain extensions that align with specific cultures and values rather than generic TLDs.
That shift is reflected in a set of culture-native TLDs built with purpose-driven partners: .anime with Kintsugi .brave with the @brave .her with @createherfest .hub with @hubculture All four are intending to apply to ICANN.
Unstoppable Domains Founder Discusses Domainer Tools and 2026 gTLD Strategy
Unstoppable Domains founder Matt Gould appeared on the Domain Name Wire podcast to discuss the company's approach to serving professional domain investors. **Key Points:** - Professional domainers face challenges with outdated platforms and inefficient interfaces - The domains market is rapidly evolving with AI tool adoption - Unstoppable Domains is developing domainer-centric products that leverage AI to streamline workflows - The company outlined its strategy for the upcoming 2026 gTLD application round The conversation emphasized the need for modern infrastructure specifically designed for domain investors, rather than generic retail-focused platforms. [Listen to the full podcast](https://domainnamewire.com/2026/02/02/unstoppable-domains-plots-its-next-move-dnw-podcast-572/)
Culture-Focused Domains May Bridge Web3 and Traditional Internet
Unstoppable Domains is exploring culture-focused domain extensions that could work across both Web3 and traditional internet infrastructure. **Key Points:** - If approved, these domains would function for websites, email, and other standard web services - The domains aim to maintain their expressive, culture-first identity while expanding utility - They're positioned as anchors for online culture - defining where communities gather and how creators are discovered The initiative represents a potential bridge between blockchain-based naming systems and conventional internet infrastructure, allowing users to maintain Web3 identity features while accessing traditional web services. [Explore culture-focused domains](https://unstoppableweb.co/4bBKeac)
Five New Domain Extensions Including .robot Apply to ICANN for Global Recognition
Five blockchain-based domain extensions - **.agent**, **.agi**, **.privacy**, **.robot**, and **.twin** - are preparing applications for ICANN's 2026 generic top-level domain (gTLD) round. **Key Details:** - If approved, these domains would function alongside traditional extensions like .com and .net in the global DNS system - **.robot** launched in September 2025 with 0G Foundation, targeting robotics, AI, and automation sectors - Pre-sale currently active, with blockchain minting planned for Q1 2026 - The domains aim to bridge Web2 and Web3 functionality **Market Context:** - AI in robotics projected to reach $124.8B by 2030 - Service robots market forecast at $170B - Growing demand for digital identity solutions for AI agents and intelligent systems The applications represent an effort to bring blockchain-based naming systems into mainstream internet infrastructure while maintaining onchain functionality.
Domainers Discuss When Early Positioning Actually Pays Off
Industry experts @ntropiq, @cultra, and @andreipolgar explore the critical distinction between being early and being effective in domain investing. The discussion centers on: - How domainers analyze trend cycles - Understanding information asymmetry in markets - Identifying when early positioning translates to actual returns The conversation addresses a key challenge: timing matters as much as insight. Being first doesn't guarantee success鈥攅ffectiveness requires understanding when trends will materialize into value. This builds on ongoing discussions about how hackers, researchers, and entrepreneurs with informational advantages can leverage domain opportunities.