Crypto Owners in Swing States: A Growing Political Force

Coinbase announced **Cat Ferdon** as their new Chief Marketing Officer, bringing her experience from Cash App to help drive crypto adoption. **Key Details:** - Former CMO of Cash App joins Coinbase's leadership team - Focus on expanding crypto user base and onboarding initiatives - Part of Coinbase's mission to reach one billion users globally Ferdon's background in disruptive technology aligns with Coinbase's growth strategy as they continue expanding their services, including the upcoming Coinbase One Card. The hire signals Coinbase's commitment to aggressive user acquisition in the competitive crypto exchange market.

**Coinbase is launching a groundbreaking derivatives product** on September 22 that combines traditional tech stocks with digital assets in a single futures contract. The **Mag7 + Crypto Equity Index Futures** will be the first US futures product to bridge traditional finance and crypto markets. This innovative contract includes: - Major tech stocks (Magnificent 7) - Crypto ETFs - COIN stock This marks **Coinbase's first equity product**, representing a significant expansion beyond their traditional crypto exchange services. The hybrid approach allows investors to gain exposure to both high-growth tech companies and digital assets through one instrument. The launch demonstrates the **growing convergence** between traditional financial markets and cryptocurrency trading, offering institutional and retail investors a new way to diversify across both sectors. [Read more details](http://coinbase.com/blog/coming-september-22-mag7-crypto-equity-index-futures)

**Coinbase launched DEX trading** in August, allowing users to access millions of Base assets directly in the Coinbase app. Rolling out in the U.S. (excluding NY). **Key partnerships and launches:** - Became crypto infrastructure partner for Department of Commerce's blockchain GDP initiative - Launched **Embedded Wallets** for builders with 4.1% USDC rewards - Started shipping Coinbase One Cards to waitlist - Closed Deribit acquisition deal **Milestones reached:** - Base network turned 2 years old - **USDC hit $70B market cap** - Partnered with Squads Protocol on Solana - Shan Aggarwal became first Chief Business Officer **DeFi and institutional moves:** - Launched second bootstrap fund for stablecoin liquidity - Hosted Code NYC hackathon in Brooklyn - **Bullish made history** with first IPO accepting stablecoin proceeds - Coinbase served as exclusive custodian for USDC & EURC proceeds

Base creator Jesse Pollak and Doodles CEO Julian Holguin explore the future of a creator-focused internet in the latest episode of *Evolving Money* podcast, produced with Bloomberg Media Studios. Key highlights: - Discussion of how blockchain technology is reshaping online creation - Insights into Base's role in building the next generation internet - Exploration of why onchain systems are becoming the new standard for digital interactions This collaboration brings expert perspectives on how blockchain infrastructure is enabling a more creator-centric digital economy.

**@bemycourtdate** is offering a unique opportunity for NFT enthusiasts and tennis fans: - Mint their latest piece, *Oncourt Hardware*, on OnchainVision.art - Connect your wallet to Coinbase Shop - Receive a **free hat** with 100% off shipping Key details: - Limited to 1 per NFT holder - While supplies last - Mint link: http://onchainvision.art/artists/court-date-oncourt-hardware - Redeem at: https://coinbaseshop.com/products/court-date-oncourt-hardware @bemycourtdate is a racket club and apparel brand by @slow_rodeo, bringing oncourt hardware to the next generation of tennis enthusiasts.