Coinbase Hires Cash App CMO Cat Ferdon

🐱 New CMO Alert

By Coinbase
Sep 4, 2025, 4:09 PM
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Coinbase appointed Cat Ferdon as Chief Marketing Officer, bringing her from Cash App where she served in the same role.​

Ferdon will focus on:

  • Growing crypto user adoption
  • Supporting Coinbase's goal of onboarding 1 billion users
  • Advancing economic freedom globally

The announcement highlights her deep experience championing disruptive technology, positioning her to lead marketing efforts for the crypto exchange.​

Coinbase continues expanding its executive team as it pursues aggressive user growth targets in the evolving digital asset landscape.​

Sources
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