Bukalapak and Shopee Show Only 1% User Overlap in Latest E-commerce Analysis

🛍️ Tale of Two Marketplaces

By MyMDT Data Wallet
Jun 23, 2025, 2:10 PM
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A new analysis reveals a stark divide in Southeast Asian e-commerce, with only 1% user overlap between Bukalapak and Shopee platforms.​ The data highlights two distinct markets:

  • Rural vs Urban demographics
  • Cash vs Digital payment preferences

This insight comes from analyzing over 1.​4 million e-commerce transactions in May 2025, part of nearly 3 million active data sharing users in the Measurable Data ecosystem.​

The 99% non-overlap represents a significant opportunity for market expansion and cross-platform integration.​

Sources

📈 1% overlap between Bukalapak & Shopee = two parallel e-commerce worlds. Rural vs. urban, cash vs. digital. Our latest report uncovers the opportunity in that 99%. Thanks to $MDT ecosystem users who contribute valuable data points, you make these insights possible!

Measurable AI
Measurable AI
@MeasurableAI

🔍 Only 1% of #Bukalapak users also shop on #Shopee. What does that tell us about Indonesia’s #ecommerce split? Discover the hidden markets driving AOV growth, COD dominance, and surprising loyalty. Read our latest research: blog.measurable.ai/2025/06/23/1-o…

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