Bukalapak and Shopee Show Only 1% User Overlap in Latest E-commerce Analysis
Bukalapak and Shopee Show Only 1% User Overlap in Latest E-commerce Analysis
🛍️ Tale of Two Marketplaces
A new analysis reveals a stark divide in Southeast Asian e-commerce, with only 1% user overlap between Bukalapak and Shopee platforms. The data highlights two distinct markets:
- Rural vs Urban demographics
- Cash vs Digital payment preferences
This insight comes from analyzing over 1.4 million e-commerce transactions in May 2025, part of nearly 3 million active data sharing users in the Measurable Data ecosystem.
The 99% non-overlap represents a significant opportunity for market expansion and cross-platform integration.
📈 1% overlap between Bukalapak & Shopee = two parallel e-commerce worlds. Rural vs. urban, cash vs. digital. Our latest report uncovers the opportunity in that 99%. Thanks to $MDT ecosystem users who contribute valuable data points, you make these insights possible!
🔍 Only 1% of #Bukalapak users also shop on #Shopee. What does that tell us about Indonesia’s #ecommerce split? Discover the hidden markets driving AOV growth, COD dominance, and surprising loyalty. Read our latest research: blog.measurable.ai/2025/06/23/1-o…
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