A new analysis reveals a stark divide in Southeast Asian e-commerce, with only 1% user overlap between Bukalapak and Shopee platforms. The data highlights two distinct markets:
- Rural vs Urban demographics
- Cash vs Digital payment preferences
This insight comes from analyzing over 1.4 million e-commerce transactions in May 2025, part of nearly 3 million active data sharing users in the Measurable Data ecosystem.
The 99% non-overlap represents a significant opportunity for market expansion and cross-platform integration.
📈 1% overlap between Bukalapak & Shopee = two parallel e-commerce worlds. Rural vs. urban, cash vs. digital. Our latest report uncovers the opportunity in that 99%. Thanks to $MDT ecosystem users who contribute valuable data points, you make these insights possible!
🔍 Only 1% of #Bukalapak users also shop on #Shopee. What does that tell us about Indonesia’s #ecommerce split? Discover the hidden markets driving AOV growth, COD dominance, and surprising loyalty. Read our latest research: blog.measurable.ai/2025/06/23/1-o…
MDT Ecosystem Reports 81% Revenue Growth in January 2026

The MDT ecosystem released its January 2026 performance metrics through its Transparency Portal, showing significant growth across key indicators. **Key Metrics:** - **Total Data Sharing Users:** 7,111,126 (up 17% year-over-year) - **January Revenue:** $625,682 from data monetization (up 81% year-over-year) The revenue figure represents a notable increase compared to December 2025, which recorded $756,697 in monthly revenue with 7,009,345 accumulated users. Full details available in the [MDT transparency report](http://link.mdt.io/transparency).
MDT Reports 22% Revenue Growth and 7M Users in Q4

Measurable Data Token (MDT) released its Q4 2025 financial results, showing continued growth in its data monetization platform. **Key Q4 Metrics:** - Data monetization revenue increased 22% quarter-over-quarter - Total opt-in data sharing users grew 5% to over 7 million - December revenue reached $756,697, up 66% year-over-year **Ecosystem Expansion:** - Email Messenger became the third MDT app to surpass 1 million installs - RewardBox acquired 75,000 users in its first month after soft launching in Brazil MDT operates a platform where users voluntarily share anonymous data points in exchange for token rewards. The ecosystem now includes multiple applications that allow users to monetize their data while maintaining privacy. Full financial details are available on [Binance Square](https://link.mdt.io/binancesquare) and the [MDT Transparency Portal](https://link.mdt.io/transparency/).
RewardBox Universal Basic Income App Launches in Brazil with 5,000+ Downloads

**RewardBox**, a Universal Basic Income application powered by Measurable Data Token (MDT), has officially launched in Brazil. The app achieved significant early traction with **over 5,000 downloads** in its first week on Google Play Store following its soft launch. Key features: - Provides Universal Basic Income functionality - Powered by MDT ecosystem - Available for download in Brazilian market The launch represents MDT's expansion into the Latin American market, offering users a new way to earn rewards through their data-sharing ecosystem. [Download RewardBox](https://app.reward.box/qv0O/ramyp0hj)
MDT Ecosystem Reports 28% Revenue Growth in November 2025

**MDT ecosystem released November 2025 performance metrics** showing continued growth across key metrics. **Key Performance Indicators:** - Accumulated data sharing users reached **6,891,839** (+15% year-over-year) - November data monetization revenue hit **$592,874** (+28% year-over-year) The metrics demonstrate steady user base expansion and accelerating revenue growth compared to previous months. July 2025 showed 17% user growth and 16% revenue growth, indicating improving monetization efficiency. [View full transparency report](http://link.mdt.io/transparency)
MDT Ecosystem Reports 40% Revenue Growth in October 2025

The MDT ecosystem released its October 2025 transparency report showing strong growth across key metrics. **User Growth:** - Accumulated data sharing users reached **6,795,774** (+16% year-over-year) - Continued steady expansion of the user base **Revenue Performance:** - October data monetization revenue hit **$578,450** (+40% year-over-year) - Significant acceleration from July's 16% growth rate - Revenue growth outpacing user growth, indicating improved monetization **Key Insights:** - Revenue per user appears to be increasing - Strong momentum building through 2025 - Transparency reporting continues monthly cadence The full transparency report provides detailed metrics on the MDT ecosystem's performance. [View complete report](http://link.mdt.io/transparency) *Stay informed on MDT's monthly transparency updates for the latest ecosystem metrics.*