Ethereum Name ServiceBoxV2 launches with $50/year .box names
Box (boxdomains) launched BoxV2, its next-generation .box name service, announcing that users can now register a .box name for $50/year, paid via credit card or crypto. The launch was promoted through a retweet on ENS's official X account, though details on what changed in V2 and how it relates to ENS names were not specified in the announcement.
Ethereum Name Service
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The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain.
ENS’s job is to map human-readable names like ‘alice.eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.
ENS has similar goals to DNS, the Internet’s Domain Name Service, but has significantly different architecture due to the capabilities and constraints provided by the Ethereum blockchain. Like DNS, ENS operates on a system of dot-separated hierarchical names called domains, with the owner of a domain having full control over subdomains.
Top-level domains, like ‘.eth’ and ‘.test’, are owned by smart contracts called registrars, which specify rules governing the allocation of their subdomains. Anyone may, by following the rules imposed by these registrar contracts, obtain ownership of a domain for their own use. ENS also supports importing in DNS names already owned by the user for use on ENS.
