Buy Now, Pay Later services saw massive growth this Black Friday, with overall usage jumping 9% compared to last year.
Younger consumers are driving the trend:
- 41% of shoppers aged 16-24 used BNPL services
- Young millennials increased usage by 87% year-over-year
- High earners joining in: 38% of households earning $100k+ now use BNPL
The shift extends beyond shopping sprees. BNPL is moving into essential purchases, with 25% of users now financing groceries - a concerning trend that suggests financial strain among consumers.
This data aligns with earlier reports showing 1 in 7 Americans using services like Klarna, Affirm, and Afterpay for basic necessities like food.
Buy Now, Pay Later usage surged this Black Friday, rising 9% overall, with adoption especially strong among younger consumers: 41% of shoppers aged 16–24 used BNPL, and younger millennials increased their usage by an astonishing 87% compared with last year. Higher-income
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