Institutional Barriers to On-Chain Trading Explained at EthCC

Avalanche saw significant developments in July 2025: - Visa expanded stablecoin support to Avalanche, including PayPal's PYUSD and Circle's EURC - Grove Finance bringing $250M in Real World Assets onchain - DEX volume hit record highs led by Blackhole, Pharaoh, and Dexalot - Wyoming piloted government stablecoin payments - Detroit Pistons launched Web3 loyalty program - LG CNS considering Korean won stablecoin on Avalanche - New ecosystem initiatives include Indian hackathons with $100K grant fund [Full Snow Report](https://info.avax.network/snow-report-july-2025)

Grammy-winning artist Lecrae and Reach Records have partnered with EVEN on Avalanche to create a direct-to-fan experience that goes beyond traditional streaming platforms. Key features: - Direct fan club tracking top supporters - Digital rewards and exclusive ticket access - Onchain ownership without intermediaries - Fan-first album drop with unlockable rewards The initiative aims to rebuild artist-fan relationships in the digital age. Fans can access the experience at [workshop.lecrae.com/album](https://workshop.lecrae.com/album) Listen to the full story on [Spotify](https://open.spotify.com/episode/23ZsOEam75PD6oubNKe6LA)

At Avalanche Summit London, musician IAMDDB advocated for artists maintaining ownership of their music, fan relationships, and digital identity. The discussion highlighted how NFTs and blockchain technology enable: - Direct artist-to-fan connections without intermediaries - Transparent payment systems - Smart contract-powered fan experiences - Enhanced digital ownership rights Industry figures including @mrdariusone and @kae9mm explored how these tools can preserve artistic freedom while streamlining production and distribution processes. The focus remained on maintaining authentic creative expression while leveraging new technologies.

Fan3 has launched on Avalanche, introducing a new approach to entertainment ticketing and fan engagement. The platform addresses traditional issues like bots and scalpers through: - Verified fan access systems - Digital wallet passes - Post-event loyalty programs The platform debuted with Pitbull's Bald Es Pass, offering exclusive content and merchandise. Fan3's system creates permanent on-chain connections between artists and fans, while giving artists more control over their events. Learn more: [Fan3 on Avalanche](https://www.avax.network/about/blog/fan3-brings-global-fan-engagement-onchain-with-avalanche-powered-fan)

**Akave Cloud** has launched a decentralized storage solution on Avalanche L1, targeting enterprise needs with verifiable and encrypted storage. Key features: - S3-compatible API - Client-side encryption - Smart contract access control - Filecoin integration for cold storage - Programmable storage wallets The platform eliminates traditional cloud storage issues like vendor lock-in and high egress fees, potentially reducing costs by up to 80%. Already powering applications like The Defiant, Akave is the first decentralized storage system to integrate with Snowflake. [Learn more about Akave's sovereign data infrastructure](https://www.avax.network/about/blog/building-sovereign-data-infrastructure-with-akave-on-avalanche)