馃帹 Azuki Bridges Web3 and High Fashion at Paris Fashion Week

馃帹 Azuki hits the runway

By Azuki Elementals
Jan 22, 2026, 3:12 PM
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Azuki is making its debut at Paris Fashion Week, marking a significant crossover between NFT culture and traditional fashion.​

Key Details:

  • The NFT project is bringing its distinctive aesthetic to one of fashion's most prestigious events
  • This represents a tangible expansion beyond digital collectibles into physical fashion spaces
  • Azuki joins the growing trend of web3 brands entering mainstream fashion

Background: Azuki is part of a multi-collection ecosystem including Elementals (20,000 NFTs) and BEANZ, all built on Ethereum.​ The project has been developing its universe through the Garden and Hilumia narratives.​

This move signals web3 culture's continued integration into traditional luxury and fashion industries, demonstrating how NFT communities are evolving beyond purely digital experiences.​

Sources
Read more about Azuki Elementals

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