Art Market Goes Digital: 80% of Christie's Bids Now Online as Millennials Drive Change

馃帹 Art's Digital Revolution

By Yue Minjun - Laughing Man
Dec 4, 2025, 3:40 PM
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The art world is experiencing a digital transformation as younger generations reshape the market.​

Key 2024 Statistics:

  • 80% of Christie's auction bids placed online
  • Nearly 1/3 of winning bidders were Millennials and Gen Z
  • Prints under $5,000 surged 79% since 2020

This shift represents a fundamental change from traditional art collecting, moving away from exclusive old-money circles to a more accessible, digital-first approach.​

Market Impact: The surge in affordable art purchases under $5k demonstrates how younger collectors are entering the market through lower price points, while simultaneously embracing online platforms over traditional auction houses.​

LiveArt is positioning itself to capitalize on this trend by building infrastructure for the next wave of digital art collecting.​

This transformation mirrors broader changes in how cultural assets are bought, sold, and valued in an increasingly connected world.​

Sources

Art is no longer an old-money game. In 2024: - 80% of Christie鈥檚 bids were online - Nearly 1/3 of winning bids were Millennials & Gen Z - Prints under $5k surged +79% since 2020 Art is becoming digital-first. LiveArt is building the platform for this next wave.

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馃敤 Sotheby's London Hits 拢131M in Single Evening

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