AI Now Swaps Brands in Video in Real-Time Based on Who's Watching

馃幀 AI swaps brands while you watch

By Livepeer
Jan 26, 2026, 2:24 PM
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Real-time AI video processing is reaching a new milestone: the ability to identify and replace products, billboards, and brands in video streams based on individual viewers.​

How it works:

  • AI scans video scenes in real-time
  • Identifies objects like coffee cups, billboards, products
  • Swaps in different brands depending on who's watching
  • Requires sub-second latency and significant GPU capacity

This technology extends beyond advertising.​ Applications include:

  • Transforming webcam feeds instantly
  • Generating game environments that respond to player input
  • Live sports analysis during games

The technical challenge: generating every frame on-the-fly with less than 100ms latency.​ Generic GPU clouds struggle to meet these demanding requirements for real-time processing.​

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