Across Protocol Positions Itself as All-in-One Bridge Solution

馃寜 Bridge wars heating up

By Across
Sep 4, 2025, 4:48 PM
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Across Protocol is marketing itself as a comprehensive bridging solution that doesn't require trade-offs between key features.​

The protocol claims to offer:

  • Fast transaction speeds
  • Low costs
  • Security
  • Decentralization
  • Intent-based functionality
  • Integration with popular dApps

Key messaging: While other bridges force users to choose between speed OR affordability, Across emphasizes it provides all features simultaneously.​

The repeated messaging suggests an active marketing campaign positioning Across against competitors in the increasingly crowded bridge market.​

Sources
Read more about Across

Across Cofounder Calls for Multichain UX Redesign

**Across Protocol cofounder Hart Lambur argues that dapp user experience needs fundamental changes for multichain environments.** - Current dapp design doesn't work well across multiple blockchains - The entire UX approach requires rethinking, not just minor adjustments - Multichain world demands new design paradigms Lambur's comments highlight growing challenges as users navigate between different blockchain networks and the need for more seamless cross-chain experiences.

馃攧 Swap API Updates

**Across Protocol** has released updates to their **Swap API** functionality. - The API enables seamless token swapping across different blockchain networks - Builds on Across's optimistic oracle and bonded relayer infrastructure - Provides developers with programmatic access to cross-chain swap capabilities The updates follow previous API enhancements from earlier this month, showing continued development of the protocol's developer tools. **Key benefits:** - Simplified integration for dApps - Access to instant cross-chain transactions - Leverages single-sided liquidity pools Developers can now integrate these enhanced swap capabilities into their applications more efficiently.

馃寜 Bridge Updates

**Bridge developments continue** with ongoing infrastructure improvements. - Latest updates focus on enhanced connectivity solutions - Building on previous bridging initiatives from earlier this year - **Key focus areas** include cross-chain functionality and user experience These developments represent continued progress in blockchain interoperability solutions.

Across Protocol Unveils Vintage Marketing Campaign

Across Protocol launched a nostalgic marketing campaign featuring a **"lost video tape"** from their archives. The bridge protocol is promoting their service with the tagline **"Bridge your crypto in seconds, for cents"** - highlighting their focus on speed and low-cost transactions. Key features being promoted: - Fast cross-chain transfers - Low transaction fees - Simple user experience The campaign appears to be part of a broader marketing push, with recent promotions also targeting users interested in Hyperliquid integration. [Try Across Bridge](https://app.across.to)

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