Across Protocol is marketing itself as a comprehensive bridging solution that doesn't require trade-offs between key features.
The protocol claims to offer:
- Fast transaction speeds
- Low costs
- Security
- Decentralization
- Intent-based functionality
- Integration with popular dApps
Key messaging: While other bridges force users to choose between speed OR affordability, Across emphasizes it provides all features simultaneously.
The repeated messaging suggests an active marketing campaign positioning Across against competitors in the increasingly crowded bridge market.
Why settle for OR when you can have AND? Other bridges are fast OR cheap. Across is fast AND cheap AND secure AND decentralized AND intent-based AND integrated with your favourite dApps. AND, not OR.
Across Cofounder Calls for Multichain UX Redesign
**Across Protocol cofounder Hart Lambur argues that dapp user experience needs fundamental changes for multichain environments.** - Current dapp design doesn't work well across multiple blockchains - The entire UX approach requires rethinking, not just minor adjustments - Multichain world demands new design paradigms Lambur's comments highlight growing challenges as users navigate between different blockchain networks and the need for more seamless cross-chain experiences.
馃攧 Swap API Updates
**Across Protocol** has released updates to their **Swap API** functionality. - The API enables seamless token swapping across different blockchain networks - Builds on Across's optimistic oracle and bonded relayer infrastructure - Provides developers with programmatic access to cross-chain swap capabilities The updates follow previous API enhancements from earlier this month, showing continued development of the protocol's developer tools. **Key benefits:** - Simplified integration for dApps - Access to instant cross-chain transactions - Leverages single-sided liquidity pools Developers can now integrate these enhanced swap capabilities into their applications more efficiently.
馃寜 Bridge Updates
**Bridge developments continue** with ongoing infrastructure improvements. - Latest updates focus on enhanced connectivity solutions - Building on previous bridging initiatives from earlier this year - **Key focus areas** include cross-chain functionality and user experience These developments represent continued progress in blockchain interoperability solutions.
Across Protocol Unveils Vintage Marketing Campaign
Across Protocol launched a nostalgic marketing campaign featuring a **"lost video tape"** from their archives. The bridge protocol is promoting their service with the tagline **"Bridge your crypto in seconds, for cents"** - highlighting their focus on speed and low-cost transactions. Key features being promoted: - Fast cross-chain transfers - Low transaction fees - Simple user experience The campaign appears to be part of a broader marketing push, with recent promotions also targeting users interested in Hyperliquid integration. [Try Across Bridge](https://app.across.to)