Aave's Enterprise Strategy: Beyond Consumer Apps to Fintech Infrastructure
Aave's Enterprise Strategy: Beyond Consumer Apps to Fintech Infrastructure
🏗️ Aave's secret strategy
Aave is positioning itself as infrastructure for traditional finance rather than just a consumer DeFi platform.
Key Strategic Shifts:
- Moving from front-end user applications to backend rails for fintechs
- Enabling embedded DeFi within traditional financial services
- Targeting neobanks and fintech companies for distribution partnerships
Why This Matters:
- Fintechs can integrate Aave's lending protocols directly into their apps
- Vertical integration reduces costs and third-party dependencies
- Allows traditional finance companies to capture onchain money flows
The Bigger Picture: This represents a shift toward B2B infrastructure rather than competing directly for retail users. Aave becomes the underlying technology powering next-generation financial products.
Industry experts discuss how this strategy could accelerate DeFi adoption through familiar fintech interfaces.
What’s Aave's enterprise strategy? In this convo, @sammcingvale + @MSilb7 + @PierceMyEar unpack how @aave's strength goes beyond the front end — into the rails that fintechs and neobanks can tap for distribution. 👇
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