Aave Protocol Goes Live on Era

**ZKsync showcased its institutional strategy** during a Nasdaq TradeTalks interview, positioning itself as the bridge for traditional finance to enter crypto. The **Incorruptible Financial Infrastructure** promises: - Full scalability and privacy for institutions - Direct access to Ethereum's liquidity - Onboarding on institutions' own terms This follows ZKsync's recent **Chainlink SmartCon appearances** where executives emphasized privacy as the key factor for institutional adoption. The timing aligns with broader industry efforts, including the **Ethereum Foundation's new institutional site** and partnerships with major players like Deutsche Bank. **Key differentiator**: ZKsync's zkRollup technology enables the privacy and performance institutions demand while maintaining Ethereum connectivity.

**Memento has successfully tokenized its third and largest Real World Asset (RWA) fund** on their ZK Chain infrastructure. This milestone represents a significant step in the transition from traditional finance to what they call **"incorruptible finance."** Key highlights: - Third RWA fund tokenization by Memento - **Largest fund to date** in their portfolio - Built on ZK Chain technology for enhanced security - Part of broader institutional-grade tokenization efforts The development builds on previous partnerships, including collaboration with Zoniqx to provide transparent, real-time oracle feeds for accurate pricing and on-chain Net Asset Values (NAVs). *This tokenization represents the growing institutional adoption of blockchain technology for traditional asset management.*

The gap between traditional finance and cryptocurrency continues to narrow, with **zkSync emerging as a key player** in this transformation. - zkSync has attracted **$1.7B in tokenized private credit**, demonstrating real institutional adoption - Traditional financial institutions are choosing zkSync for its **security, privacy, and interoperability** features - The platform is being called **"table stakes"** for getting traditional finance to adopt blockchain technology This convergence represents a significant shift as established financial players increasingly recognize blockchain's potential for institutional use cases. *Read the full analysis from a16z crypto for deeper insights into this evolving landscape.*

ZKsync launched a Halloween-themed marketing campaign positioning itself as the **treat** alternative to traditional blockchain **tricks**. The campaign highlights three key value propositions: - Fast transaction speeds vs slow blocks - Low fees vs high costs - Private transactions vs zero privacy This follows a broader Halloween crypto marketing trend, with zkcodex also running Halloween-themed quests on the Micro3 platform featuring a $15K reward pool. ZKsync continues positioning itself as an Ethereum Layer 2 solution focused on mass crypto adoption through improved user experience.

**ADI Chain joins ZKsync Elastic Network** with ambitious plans to onboard 1 billion users by 2030. The project introduces the **first Dirham-backed stablecoin** developed by major UAE institutions: - First Abu Dhabi Bank - ADQ Official - IHC Official **Regulatory backing** comes from the UAE Central Bank, providing institutional credibility. **Target markets** include Middle East, Asia, and Africa - regions currently underserved by blockchain technology. The initiative aims to bridge traditional finance with decentralized systems, leveraging ZKsync's Layer 2 infrastructure for scalability.