3thix Launches Avalanche L1 for Decentralized Ad-Tech in Gaming

StraitsX has launched a dedicated Layer 1 blockchain using AvaCloud infrastructure to address compliance challenges in cross-border payments. The network introduces **Purpose Bound Money (PBM)**, a framework that enables: - Programmable payment rules - Whitelisted wallet systems - Secure transaction reconciliation - Built-in regulatory compliance The solution tackles a key problem: traditional payment networks struggle to control who participates and where funds move without proper oversight. [Read more](https://www.avax.network/about/blog/straitsx-leverages-avacloud-and-avalanche-to-simplify-cross-border-payments-in-southeast-asia)

Balcony is deploying blockchain-based property records across New Jersey counties, bringing 460,000+ properties worth $240 billion on-chain through an Avalanche L1 built via AvaCloud. **Key deployments:** - Bergen County: 370,000+ properties - Additional rollouts: Camden, Orange, Morristown, Fort Lee - Deed settlement time: reduced from 90 days to 1 day **System features:** - Tamper-proof, searchable property records - Ransomware-resistant infrastructure - Public-sector access controls - Fraud detection (Orange uncovered nearly $1M in lost tax revenue) This marks a shift from pilot projects to production infrastructure for government land records. [Read more](<https://www.avax.network/about/blog/240b-in-real-estate-is-coming-on-chain-with-balcony-and-avalanche>)

**Intain has deployed a permissioned Avalanche L1** specifically designed for structured finance operations that require strict data privacy and regulatory compliance. **Key features:** - Controlled participation with restricted validator access - Protected borrower data, loan details, and asset valuations - Infrastructure built around regulatory requirements - Prevents exposure of sensitive compliance workflows to public networks This launch demonstrates how regulated financial institutions are choosing custom blockchain infrastructure over public networks when handling sensitive financial data and multi-trillion dollar securitized finance markets. [Read the full announcement](<https://www.avax.network/about/blog/intain-launches-avalanche-subnet-to-usher-in-new-era-for-multi-trillion-dollar-securitized-finance-market>)

MapleStory Universe celebrated its first anniversary on Avalanche with impressive metrics: - **150M+ onchain transactions** processed - **3.82M+ registered accounts** created - Built on custom Avalanche L1 infrastructure The gaming platform chose Avalanche for its ability to handle real user activity and support long-term digital economies. Previously, MapleStory Universe surpassed 100M transactions and drove 800k+ interchain messages, becoming the top driver of cross-chain communication in the Avalanche ecosystem. The milestone demonstrates the viability of blockchain infrastructure for large-scale gaming applications.

Major sports organizations including FIFA, NBA, and Watford FC are leveraging Avalanche's blockchain infrastructure for their business needs. The platform's "Built for Business" approach offers different solutions tailored to each organization's specific requirements. This demonstrates growing institutional adoption of blockchain technology in the sports industry. **Key takeaway:** Traditional sports giants are increasingly turning to blockchain platforms like Avalanche to power their digital initiatives.