3thix is set to launch an Avalanche Layer 1 blockchain, aiming to develop a decentralized ad-tech layer for the internet's gaming economy. This innovative platform will:
- Leverage distributed blockchain technologies
- Incentivize high-value marketing relationships with gaming player bases
This move aligns with Avalanche's recent Retro9000 grant program, offering up to $40M in retroactive grants for developers creating purpose-built L1 blockchains and critical tooling on the Avalanche9000 testnet and mainnet.
The initiative opens new possibilities for game developers, consumer loyalty apps, and financial institutions to build customized blockchain solutions.
3thix is launching an Avalanche L1 to develop a decentralized ad-tech layer for the internet鈥檚 gaming economy. Leveraging distributed blockchain technologies, @the3thix is building a new platform to incentivize high-value marketing relations with gaming playerbases 馃憞
User privacy 馃 Advertiser targeting 馃 Developer revenue Meet @the3thix, a platform that wants to democratize the Web3 gaming economy for advertisers and gamers. Building on Avalanche, 3thix aims to be a decentralized way for advertisers to target gamers without violating
Avalanche Network Sees Record Activity While Fees Plummet

Avalanche's C-Chain is experiencing unprecedented growth in transaction volume, reaching new all-time highs. This surge comes alongside a significant reduction in gas fees. Key developments: - Transaction volume at record levels - Median gas fees dropped from $0.12 to under $0.001 - Improvements attributed to Etna & Octane upgrades This combination of increased activity and reduced costs demonstrates the network's enhanced efficiency following recent protocol upgrades.
Blockticity Launches Avalanche L1 for Trade Authentication

**Blockticity** has launched a sovereign Avalanche Layer 1 blockchain to secure global trade authentication, currently managing over $1.2B in transactions. Key developments: - 700,000+ Certificates of Authenticity (COAs) minted - 45,000 COAs migrated from Avalanche C-Chain - Implementation across agriculture, fashion, and energy sectors The platform addresses growing compliance demands from U.S. Customs, EU deforestation laws, and ESG requirements by providing tamper-evident, AI-ready certificates. Built using AvaCloud, the system offers: - Full EVM compatibility - Compliance-grade infrastructure - AI dashboards for customs teams - On-chain analytics [Learn more about Blockticity's impact on global trade](https://www.avax.network/about/blog/blockticity-launches-avalanche-powered-l1-to-authenticate-usd1-2b-in-global)
Core Concierge Transforms Crypto Wallets into Personal Assistants
Core Concierge by @coreapp is launching a new feature that simplifies crypto interactions through conversational commands. - Users can perform complex operations like swaps and cross-chain bridges using simple text commands - Example: typing 'swap 5 AVAX' executes the transaction automatically - System acts as a digital concierge, handling technical logistics behind the scenes The service aims to reduce barriers to entry in Web3 by making wallet interactions more intuitive and less intimidating for newcomers. [Learn more about Core Concierge](https://medium.com/@CoreApp/your-personal-concierge-is-here-and-it-speaks-web3-94736c5e853e)
DeFi Institutional Access Breakthrough
A significant shift is occurring in institutional DeFi adoption. August Digital has developed solutions to simplify institutional access across multiple DeFi protocols, addressing previous complexity barriers. Key developments: - Streamlined access mechanisms for institutions - Multi-protocol integration - Simplified onboarding processes Blizzard Fund and August Digital representatives discuss these developments in a live stream, exploring the implications for institutional DeFi adoption.
They dont know theyre using Avalanche
Avalanche's blockchain technology is being integrated into mainstream applications in a way that's invisible to end users. This seamless integration represents a significant shift in blockchain adoption strategy. The platform is focusing on embedding their technology as infrastructure, rather than promoting it as a visible feature. Users interact with Avalanche-powered applications without realizing they're using blockchain technology. Key developments: - Backend integration without frontend visibility - Focus on utility over branding - Enterprise adoption increasing through stealth implementation This approach aligns with earlier predictions from March 2025 about Avalanche's invisible integration strategy.