3thix Launches Avalanche L1 for Decentralized Ad-Tech in Gaming

Avalanche is rapidly expanding across multiple industries with specialized L1 blockchains: **Gaming & Entertainment** - FIFA launches blockchain for digital collectibles and World Cup fan engagement - Off The Grid becomes first blockchain game on Steam, PlayStation, and Xbox via GUNZ chain - MapleStory U brings 180M players to Henesys chain - K-pop platform 2GATHR rewards superfans on TITAN L1 **Finance & Trading** - Dinari Global tokenizes regulated U.S. securities on dedicated L1 - Dexalot creates first fully onchain central limit order book **Real-World Applications** - Tixbase fights ticket fraud with mobile-only access and rotating barcodes for 200k+ Copa América fans - Blockticity builds global trade verification system - AI agents get their own L1 through Youmio **Creative Economy** - Zero One supports onchain art distribution - Even gives artists direct fan support without middlemen - Uptop powers loyalty programs for major brands DeFi Kingdoms remains the longest-running L1, operating for three years without interruption. The ecosystem spans from memecoins (COQNET) to enterprise solutions, positioning Avalanche as a "network of networks." *Avalanche's modular approach enables specialized blockchains for specific use cases while maintaining interoperability.*

**Avalanche's Layer 1 networks are experiencing explosive growth** with monthly active addresses surging **50x year-over-year** across all chains. - The dramatic increase signals **significant momentum building** in the Avalanche ecosystem - This follows previous milestones including over **2 million daily active wallets** in May - Growth represents one of the strongest adoption metrics in the current market The 50x multiplier indicates **sustained user engagement** rather than temporary spikes, suggesting genuine ecosystem development and utility.

**Privacy advocates argue that cryptocurrency without privacy protection isn't true crypto.** Avalanche Labs has released eERCs (encrypted ERCs) - a new standard enabling **private balances on public blockchains**. Key features: - Transactions remain confidential while maintaining blockchain transparency - Compatible with existing Ethereum infrastructure - SDK now available for developers This addresses a core challenge: most blockchain transactions are publicly visible, compromising user privacy. [Get started with eERCs SDK](https://github.com/ava-labs/ac-eerc-sdk?tab=readme-ov-file)

Avalanche's latest **Codebase cohort** features three development teams building innovative solutions: - **Ojo Network** creates DeFi risk management tools to help apps avoid bad loans and crashes, with blockchain-based protection systems - **Penomo** tokenizes renewable energy project loans, opening clean energy financing to new investors through tradable tokens - **Trustware** develops a universal crypto translation layer, unifying identities, routing, and cross-chain transfers for seamless user experience The program supports developers eager to learn, launch, and expand the Avalanche ecosystem with world-changing applications. [Learn more about building on Avalanche](https://build.avax.network/codebase)

**FanHub** transforms sports fandom into a digital economy on Avalanche's blockchain. The app rewards fans with **real tokens** for: - Checking into games - Making lineup predictions - Sharing team statistics **Key Features:** - Runs on its own Avalanche L1 network - Helps teams track and monetize fan behavior - Powers loyalty programs for clubs like Northern Ireland, Scotland, Derby County, and Hearts FC Avalanche is positioning itself as the **go-to blockchain for sports**, with partnerships spanning FIFA collectibles, Copa América ticketing, and NBA team loyalty programs. [Learn more about FanHub](https://www.avax.network/about/blog/fanhub-a-fantech-breakthrough-turning-sports-fandom-into-a-real-economy)